AI is helping businesses be more productive but does it come at a cost to meeting sustainability goals? Here’s what Irish business leaders need to know.

Get five proven methods for creating quality, human-like AI-generated content that resonates with audiences.

Discover how Canva’s AI-powered Bulk Create feature can help marketers personalise content at scale efficiently.

Discover how NotebookLM can help you save time, uncover insights, and optimise your marketing workflow.

Learn how ChatGPT Canvas is revolutionising content marketing with smarter workflows and collaborative AI tools.

Discover how AI can help you reclaim 9 hours a week by automating key marketing tasks like content creation, research, and analysis.

Get up to date with the key implications of the EU AI Act for marketing teams in this article that offers practical insights on compliance and strategic considerations.

Understand the basics behind the large language models that are behind popular AI chatbots like ChatGPT, Copilot, Google Gemini and Claude.

The term AI is used to describe many things and can get confusing very quickly. In this article, I break down what AI is, how marketing has evolved with AI for years, and the opportunities that lie ahead.

The Career Qualifier is a simple and effective Excel calculator that helps you evaluate different career opportunities to see which one is the best fit for you!

An overview of a three month brand strategy and website development project, which elevated AIM Centre’s brand and drove engagement and demand for their services.

As growth strategies get underway for 2023, it’s wise to check-in on what changes Google’s team have made to their ranking algorithm that determines where your site ranks in search results.

This post explores three research techniques creatives can use to come up with commercial ideas using their skills.

A guide to help new business owners and start-ups plan their social media.

Working with Accenture, I used content strategy and development techniques to move the conversation from being technology dominated to being one that showed the business potential of cloud to CEOs.