About Me

Hi, I’m Karen, a marketing professional with nearly two decades of experience working in marketing, creative and communication roles for organisations.

I don't do generic because your team is not generic. I believe in meeting teams where they are on their journey and creating something that is hyper-relevant.


  • 15 Years in Corporate & Consulting Roles: I have worked with industry giants like Accenture, Fortune 500 companies, start-ups, and media organisations.

  • Generative AI Pioneer: Built and demo-ed real-world applications of generative AI for marketing teams using tools such as Jasper AI, ChatGPT, Microsoft Copilot, Google Gemini, Canva, and Synthesia.

  • AI Clinic: Established a weekly AI clinic with a Fortune 500 company in 2023 to workshop practical AI applications, guiding the team to upskill and develop efficiencies together.

  • EMCC-Accredited Coach: Recognised for my ability to inspire and instil lasting behavioural change, I have helped many individuals with their professional growth.

  • Keynote Speaker: Delivered Keynotes and Masterclasses for clients such as Laya Healthcare, KPMG, The Indie List, and Electric Ireland.

  • 2024: Generative AI Consultant for Marketing

    • Delivered AI masterclasses for many brands including Laya Healthcare, KPMG, UCD, Allianz and IAPI.

    2024: Facilitator, World Happiness Summit, London

    2022 - Present: Board Member, Dublin Dance Festival

    2023-2024: Executive Coach

    • Coached many marketing and creative professionals to be more resilient, overcome imposter syndrome and accomplish professional goals

    2023-24: Interim Head of Digital Marketing, SSE Airtricity

    • Led out on the design of a new org model for the marketing function across Great Britain and Ireland. The org model is designed to grow and strengthen the digital marketing capability.

    • Coached senior members of the team to continuously grow in their roles and achieve their goals and set plans to create a Marketing Academy for continuous learning.

    • Set up an AI clinic to explore marketing use cases for generative AI and improve prompt-writing capabilities

    2023: AIM Innovation Centre

    • Led out on the brand strategy and website development for AIM Innovation Centre which saw increased interest and engagement after the work was rolled out.

    2017-2022: Accenture, Global Innovation Centre

    • Marketing mentor for founders of high-growth start-ups in the circular economy sector as part of The Circular’s Accelerator programme, which is an Accenture initiative in collaboration with the World Economic Forum.

    • Led a team of strategists to identify and validate growth opportunities for Fortune 500 clients using design thinking methodologies and executive facilitation skills.

    • Appointed Conduct & Behaviours Champion during the pandemic and together with HR developed an employee programme to support employee well-being and productivity while remote working.

    • Drove research that gave insights into the value of adopting cloud technologies. This research was developed into an immersive experience in New York.

    • Drove the proposition development of Accenture’s global innovation services with leadership and created business development materials.

    2015-2017: RTE, CRM Marketing Manager

    • Led out on marketing campaigns across multiple digital channels.

    • Managed the implementation of the Salesforce Marketing CRM system and designed and marketing automation journeys.

    2011-2015: Senior Producer, Aertv, Magnet Networks

    • Led a production team to livestream numeous video productions for a client list that included Jameson, Failte Ireland and Today FM.

  • The one constant in my career? I’ve always been at the heart of teams driving innovation and change. And oddly enough, I didn’t set out to work in marketing or AI.

    My first role out of college was as a Content Producer at Virgin Media in 2006, where I was part of a small team that launched their video streaming service. The big change then was giving people the choice between watching on a TV or a laptop. Then came mobile. Then came online subscription business models around video content.

    And as marketing shifted to be more digital, I found myself drawn to it, fascinated by the way technology, data, and storytelling could come together. 

    When I worked with Accenture’s Global Centre for Innovation, the one thing I heard repeatedly from colleagues and clients was this:

     “You have an unbelievable ability to help people understand complex things.”

    I’ve heard this same feedback countless times since I started helping teams understand AI so they can be more efficient, sharpen their skills, understand the risks, and create a strategic roadmap around it.

    Generative AI presents a big opportunity for teams, but only if you can cut through the noise and figure out what’s useful. I make AI practical, relevant, and, dare I say, exciting.

    I’m not here to bombard you with the latest shiny AI tools (there are plenty). Instead, I’ll get to know your team, your tech, and what you’re already doing.

    Understanding the complexity of technology is one thing, but understanding people – their motivations, fears, and mindsets – is where real transformation happens. In 2022, I became an EMCC-accredited coach and earned a certificate in the neuroscience of business from MIT. Because if you want to drive real change, you have to understand people – how they think, what motivates them, and how to support their growth.

    At the end of the day, change doesn’t just happen. It’s about connecting the dots across your business, people and technology – that ultimately helps your business and your people to grow.

  • 2024: Dip. Diversity, Equity, Belonging & Inclusion, UCD

    2023: Dip. Coaching & Mentoring, Kingstown College

    2023: Neuroscience for Business, MIT Sloan Executive Education

    2022: SEO Masterclass, Udemy

    2018: Data Analysis, Udacity Nanodegree

    2017: Design Thinking Facilitation, LUMA Institute

    2016: Digital Marketing Leadership, Squared Online

    2007: BSc. In Multimedia, DCU