Case Study: AIM Centre Brand Strategy and Website
Project Dates: Nov 2022 – Jan 2023
An overview of a three month brand strategy and website development project, which elevated AIM Centre’s brand and drove engagement and demand for their services. The brand and website can be seen by visiting www.aimcentre.ie.
It all began with an aspiration.
AIM Centre has an aspiration to be at the forefront of using new and emerging technologies to advance manufacturing processes and supply chains for businesses in the north-west of Ireland.
In November 2022 plans were underway to construct an innovation centre and the team wanted to actively engage with businesses.
A newly appointed Director Julie Dowling knew that without focusing on brand, they would struggle to get the engagement they wanted from businesses before the centre opened in summer 2023.
The existing brand had a few challenges:
Pictured: Original logo and website for AIM Centre in November 2022
A logo that didn’t work for the channels they used (email, website etc.)
Limited insights into what their target audience wanted
A website that did not reflect what they aspired to do
Limited brand guidelines which led to confusion when creating content
I ran workshops that helped to think through what target clients wanted, brand strategy and positioning.
All this thinking came to life in a brand identity and website. The project took three months to complete, which is a very efficient timeline to deliver a brand strategy, clear proposition, engagement materials, brand identity, website redesign and development.
Working with The Indie List who provide access to the best freelance creative talent, brand designer Anne-Marie Williams joined the project to bring the brand to life in December 2022.
The impact of this project was immediately seen after the site launched.
AIM Centre is getting asked by other institutes to partner on key initiatives
Businesses are excited about the centre and are interested in services offered
Decision making is easier because there is a clear understanding and alignment around the vision
The team has an engagement toolkit that explains the services and capabilities they offer. The content is used regularly to respond to potential clients and partners.
Brand guidelines are clear and easy to follow
The logo works well across all channels
Updates like news articles and event registration pages can easily be created by the team
“Karen has been an invaluable partner in helping the AIM Centre create a new strategy, brand, and website that has launched our business to new heights.
We highly recommend Karen to any organisation looking to take their strategy, branding, and website to the next level.”
For more details on this project or if you are interested in doing a similar project, get in touch.