Turn your marketing team into confident prompt writers

Give your marketing and comms teams a boost.

DURATION
3 Hours

DELIVERY
Live & interactive session

FORMAT
Virtual / In-Person

INVESTMENT
€1,500 for group sizes up to 20

Made for busy marketers who want to use AI… properly

This session is designed for marketing and comms teams who are already using tools like ChatGPT or Copilot—or planning to—but aren’t confident they’re getting good results.

Write better prompts, faster

Learn the key elements of effective AI prompt writing—and what to avoid.

Use structured templates for real tasks

From research to email copy, apply proven frameworks for better results.

Upload files and links to improve context

Boost the quality of your AI outputs using brand assets and documents.

Tap into Deep Research and image generation tools

Learn how to use tools like ChatGPT’s Advanced Research mode and create text-to-image ads with ease.

Your team will leave with

  • A structured framework for writing better prompts, faster
  • A practical workbook packed with examples, exercises and templates
  • The ability to prompt AI tools confidently for research, content and campaign tasks
  • Tips to avoid generic or low-quality AI outputs
  • New habits for using ChatGPT, Copilot and Gemini more effectively
  • Clarity on when AI is helpful—and when it’s not
  • Renewed confidence in using AI as a creative and strategic tool

What happens during the session?

This fast-paced, practical session combines expert demos, hands-on exercises, and open Q&A.

You’ll try out different prompt structures, test capabilities across LLMs like ChatGPT, Gemini, and Perplexity. You will get a guided workbook in advance of the training workshop that guides you through examples that are directly relevant to marketing teams: campaign messaging, content repurposing, email writing, trend research and more.

Trusted by teams like yours

  • aine-plunkett-mii-testimonial

    I’d highly recommend Karen for her recent delivery of our MII AI Masterclass series. The sessions were not only highly informative for our members but also extremely relevant to today’s marketing challenges. Feedback from our members that participated in this series praised Karen’s expertise and engaging presentation style, with many noting how much her sessions helped refine their use of AI tools and strategies.

    Áine Plunkett, Head of Continuous Professional Development, Marketing Institute Ireland

  • I'd recommend Karen to anyone involved in marketing at any level. The biggest change to our industry ever is currently underway, and Karen will help guide organisations along the journey ahead so that they can embrace the AI opportunity, and hopefully avoid the many pitfalls.

    Ronan O’Loughlin, Commercial Director, Digitize New Media

  • Karen's masterclass has positively impacted our team's approach to marketing technology, and we appreciate the new perspectives she introduced. The topics covered, including the AI market in 2024, chatbot applications, and AI's role in marketing, provided our team with practical insights

    JP Montgomery, Marketing Manager, KPMG

  • Karen's expertise and engaging presentation style made the session both informative and enjoyable. She has a remarkable ability to break down complex AI concepts in an easy-to-digest way. Her practical tips and real-world examples had our team excited about the possibilities for our work.

    Orla Ryan, Marketing Effectiveness Manager, ESB

  • Karen ran an excellent workshop for the UCD College of Business Marketing team. She shared great insights customised to our sector and our team benefited hugely. We look forward to applying our learnings to our forthcoming campaigns.

    Audrey Healy, Director of Alumni Relations & Head of Marketing Communications,  UCD College of Business

  • Karen is a rare breed as she has managed to cut through the noise and hype of Gen AI and find the tools and use cases that can have the most impact for marketing teams. A masterclass with her will probably be the best money you'll spend on training this year.

    Peter McPartlin, Co-Founder, The Indie List

  • heather-nolan

    Karen's keynote session was a real hit at Digital Hustle - a marketing meetup for Irish based marketers. The audience loved the practical tips and hands-on advice. Karen is a true expert, consistently sharing easy-to-implement tactics that help individuals and teams integrate AI seamlessly into their everyday work. If you get the chance to hear her speak or have her help your team, don’t miss it!

    Heather Nolan, Founder, All G Consulting

  • I found working with Karen a real pleasure. Super smart and passionate about Gen AI she asked all the right questions to get us to a super bespoke, relevant and practical session that the team loved! She was a pleasure to collaborate with and delivered a brilliant presentation which really resonated with audience. One of the team’s feedback after was that it was the best 90 mins they have had in forever!! Hoping we will continue to work on more projects in future.

    Gemma Adams, Head of Transformation, Irish Distillers

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