Gen AI for marketing in 2024/25 masterclass or keynote speaker

Give your team the latest insights on how Gen AI is transforming marketing and communications so your strategies and ways of working can keep pace.

DURATION
Flexible and ranges from 1-3 hours

DELIVERY
Live & interactive session

FORMAT
Virtual / In-Person

INVESTMENT
From €1850 and price is dependent on topics, customisation you want, and the time it takes to create the content.

Why Work With Me?

I believe in meeting teams where they are on their journey and creating something that is hyper-relevant.

With nearly two decades of experience in creative and marketing roles, I have been making AI practical for teams just like yours.

Clients like Laya Healthcare, KPMG, Allianz, IAPI, Electric Ireland, and many more trust me to cut through the noise, show them relevant demonstrations and tools and have the right conversations with their teams.  

“Karen’s masterclass positively impacted our team’s approach to marketing technology and introduced new perspectives.”

– JP Montgomery, Marketing Manager, KPMG

Customised Topics

HOW THE AI LANDSCAPE IS EVOLVING

Explore the latest trends and developments in AI.

GETTING THE BEST OUT OF AI CHATBOTS

Learn practical ways to use AI chatbots to enhance your workflows.

HANDS-ON DEMONSTRATIONS

See what’s possible with live demos of AI tools like Jasper AI, Copilot for Excel, Google NotebookLM, ChatGPT, Google Gemini, Perplexity AI, and more.

MASTERING PROMPT WRITING

Develop the skills to craft effective prompts that lead to better outputs.

TOP AI TOOLS FOR MARKETING

Get an overview of the best tools to streamline and transform your marketing workflows.

CHOOSING THE RIGHT AI TOOLS

Gain insights into selecting the tools that fit your specific business needs.

MANAGING AI RISKS

Understand the risks associated with AI and how to handle them effectively.

NAVIGATING THE EU AI ACT

Stay compliant with clear, concise guidance on the latest regulations.

What can you expect?

I believe that no two teams are the same, and that’s why every workshop I deliver is fully tailored to meet your team’s specific needs.

Before the session, I’ll conduct a pre-workshop survey with your team to understand their proficiency with AI, what’s working well, and where they’re facing challenges. From there, I’ll work closely with your key stakeholders to agree on an agenda and relevant topics that delivers the most value for your team.

Every workshop is interactive, practical, and aligned with your team’s goals, ensuring you leave with actionable insights and skills you can put into practice immediately.

Don’t let your competitors outpace you

Equip your team with the skills and mindset to embrace AI effectively.

Book a call with me to discuss your team’s needs.

What past clients say…

  • Karen's masterclass has positively impacted our team's approach to marketing technology, and we appreciate the new perspectives she introduced. The topics covered, including the AI market in 2024, chatbot applications, and AI's role in marketing, provided our team with practical insights

    JP Montgomery, Marketing Manager, KPMG

  • Karen's expertise and engaging presentation style made the session both informative and enjoyable. She has a remarkable ability to break down complex AI concepts in an easy-to-digest way. Her practical tips and real-world examples had our team excited about the possibilities for our work.

    Orla Ryan, Marketing Effectiveness Manager, ESB

  • I'd recommend Karen to anyone involved in marketing at any level. The biggest change to our industry ever is currently underway, and Karen will help guide organisations along the journey ahead so that they can embrace the AI opportunity, and hopefully avoid the many pitfalls.

    Ronan O’Loughlin, Commercial Director, Digitize New Media

  • Karen ran an excellent workshop for the UCD College of Business Marketing team. She shared great insights customised to our sector and our team benefited hugely. We look forward to applying our learnings to our forthcoming campaigns.

    Audrey Healy, Director of Alumni Relations & Head of Marketing Communications,  UCD College of Business

  • Karen is a rare breed as she has managed to cut through the noise and hype of Gen AI and find the tools and use cases that can have the most impact for marketing teams. A masterclass with her will probably be the best money you'll spend on training this year.

    Peter McPartlin, Co-Founder, The Indie List

  • I worked with Karen on a project to modernise our marketing directorate and develop a high functioning digital marketing unit adapting emerging technologies. Karen is strategic in her thinking, is thoughtful and considered in her contribution, and a doer. A strong external support during a period of transformation.

    David Manning, Marketing & Communications Director, SSE Airtricity

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