Create AI policies & guidelines that make sense for your team
Demystify AI policies and give your marketing, digital and creative teams clear guidelines for using generative AI.
Work with me to:
Document team-specific guidelines that complement existing AI policies
Understand how Gen AI is being used across your team
Make ethical decisions about how you want your team to use AI
Understand compliance obligations under the EU AI Act
Discuss and align with your team on the tasks that are permitted and not permitted to use AI for in their work
Provide clear guidance to team members on the level of oversight required when using AI in their work
What past clients say…
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I worked with Karen on a project to modernise our marketing directorate and develop a high functioning digital marketing unit adapting emerging technologies. Karen is strategic in her thinking, is thoughtful and considered in her contribution, and a doer. A strong external support during a period of transformation.
David Manning, Marketing & Communications Director, SSE Airtricity
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I'd recommend Karen to anyone involved in marketing at any level. The biggest change to our industry ever is currently underway, and Karen will help guide organisations along the journey ahead so that they can embrace the AI opportunity, and hopefully avoid the many pitfalls.
Ronan O’Loughlin, Commercial Director, Digitize New Media
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Karen's expertise and engaging presentation style made the session both informative and enjoyable. She has a remarkable ability to break down complex AI concepts in an easy-to-digest way. Her practical tips and real-world examples had our team excited about the possibilities for our work.
Orla Ryan, Marketing Effectiveness Manager, ESB
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Karen's masterclass has positively impacted our team's approach to marketing technology, and we appreciate the new perspectives she introduced. The topics covered, including the AI market in 2024, chatbot applications, and AI's role in marketing, provided our team with practical insights
JP Montgomery, Marketing Manager, KPMG
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Karen ran an excellent workshop for the UCD College of Business Marketing team. She shared great insights customised to our sector and our team benefited hugely. We look forward to applying our learnings to our forthcoming campaigns.
Audrey Healy, Director of Alumni Relations & Head of Marketing Communications, UCD College of Business
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Karen is a rare breed as she has managed to cut through the noise and hype of Gen AI and find the tools and use cases that can have the most impact for marketing teams. A masterclass with her will probably be the best money you'll spend on training this year.
Peter McPartlin, Co-Founder, The Indie List
Latest thinking on AI for marketing leaders
