Accelerate marketing transformation with AI.

Upskill your team or extend your team’s capacity to do more with AI by working with me on a project to fast-track strategy, new ways of working and efficiencies.

Accenture
Dublin Dance Festival
sse-logo.png
1.png
2.png
3.png
4.png
5.png
RTE
2.png
3.png
4.png
1.png
2.png
3.png
4.png
5.png
6.png
7.png
8.png

“60% of marketing teams plan to increase AI tool spending in 2025, reflecting growing confidence in its ROI and long-term impact.”

— STATE OF AI IN MARKETING REPORT, 2025 —

How I can help

Consulting

Move from AI ambition to action

Define priorities and create a clear roadmap to focus your resources and build momentum.

Discover high-impact use cases

Surface the opportunities that deliver real value across marketing operations.

Design your future ready marketing team

Clarify roles, responsibilities, and skills for an AI-enabled marketing organisation.

Accelerate cultural change

Help your team adopt new ways of working with confidence and clarity.

Training

Build confidence with AI tools

Practical, hands-on training to help your team apply AI confidently in everyday marketing tasks.

Write better prompts, get better results

Learn prompting techniques to improve outputs across copywriting, research, and analysis.

Build custom AI chatbots for your team

Create custom chatbots with ChatGPT tailored to your brand, tone, and workflows. This training is also possible with Copilot and Gemini on request.

Inspire your team with a keynote

Inspire with an engaging keynote at your event or team day to explore the AI landscape, opportunities, and practical applications for marketing and business.

Trusted by teams like yours

  • aine-plunkett-mii-testimonial

    I’d highly recommend Karen for her recent delivery of our MII AI Masterclass series. The sessions were not only highly informative for our members but also extremely relevant to today’s marketing challenges. Feedback from our members that participated in this series praised Karen’s expertise and engaging presentation style, with many noting how much her sessions helped refine their use of AI tools and strategies.

    Áine Plunkett, Head of Continuous Professional Development, Marketing Institute Ireland

  • I worked with Karen on a project to modernise our marketing directorate and develop a high functioning digital marketing unit adapting emerging technologies. Karen is strategic in her thinking, is thoughtful and considered in her contribution, and a doer. A strong external support during a period of transformation.

    David Manning, Marketing & Communications Director, SSE Airtricity

  • Karen is one of the most value-driven, customer obsessed and effective people I’ve ever met. In the years we have worked together, Karen has constantly looked for new challenges to tackle, opportunities to stretch her role to the benefit of the team and deliver impact for clients.

    Giulia Cappelletti, Innovation Lead, Accenture’s Global Centre for Innovation

  • I'd recommend Karen to anyone involved in marketing at any level. The biggest change to our industry ever is currently underway, and Karen will help guide organisations along the journey ahead so that they can embrace the AI opportunity, and hopefully avoid the many pitfalls.

    Ronan O’Loughlin, Commercial Director, Digitize New Media

  • Karen's masterclass has positively impacted our team's approach to marketing technology, and we appreciate the new perspectives she introduced. The topics covered, including the AI market in 2024, chatbot applications, and AI's role in marketing, provided our team with practical insights

    JP Montgomery, Marketing Manager, KPMG

  • Karen's expertise and engaging presentation style made the session both informative and enjoyable. She has a remarkable ability to break down complex AI concepts in an easy-to-digest way. Her practical tips and real-world examples had our team excited about the possibilities for our work.

    Orla Ryan, Marketing Effectiveness Manager, ESB

  • Karen ran an excellent workshop for the UCD College of Business Marketing team. She shared great insights customised to our sector and our team benefited hugely. We look forward to applying our learnings to our forthcoming campaigns.

    Audrey Healy, Director of Alumni Relations & Head of Marketing Communications,  UCD College of Business

  • Karen is a rare breed as she has managed to cut through the noise and hype of Gen AI and find the tools and use cases that can have the most impact for marketing teams. A masterclass with her will probably be the best money you'll spend on training this year.

    Peter McPartlin, Co-Founder, The Indie List

  • heather-nolan

    Karen's keynote session was a real hit at Digital Hustle - a marketing meetup for Irish based marketers. The audience loved the practical tips and hands-on advice. Karen is a true expert, consistently sharing easy-to-implement tactics that help individuals and teams integrate AI seamlessly into their everyday work. If you get the chance to hear her speak or have her help your team, don’t miss it!

    Heather Nolan, Founder, All G Consulting

  • I found working with Karen a real pleasure. Super smart and passionate about Gen AI she asked all the right questions to get us to a super bespoke, relevant and practical session that the team loved! She was a pleasure to collaborate with and delivered a brilliant presentation which really resonated with audience. One of the team’s feedback after was that it was the best 90 mins they have had in forever!! Hoping we will continue to work on more projects in future.

    Gemma Adams, Head of Transformation, Irish Distillers